Marketing with the help of digital media is called Digital marketing. Digital marketing is the newly born concept in this modern world. Modernization of marketing is very important to achieve something extraordinary in life and business. This is the important thing not only required by our people but also by many entrepreneurs. Here are some points are given below of digital marketing potential.
- Wide connectivity:
Digital marketing is popular due to its wide connectivity. Digital marketing is a successful strategy if you apply properly. Digital marketing is also called as online marketing. There are 5 types of digital marketing i.e. a) SEO (Search Engine Optimization)
- b) SMO (Social media Optimization)
- c) SMM (Social Media Optimization)
- d) SEM (Search Engine Marketing)
- e) E-mail Marketing
- Fast response:
Unlike traditional marketing digital marketing is fast responsive in nature. Though, digital marketing runs through the internet so digital marketing tools and its product are easily available across the world. In the fast running world, everybody has smartphones so they can easily access digital marketing products across the internet.
- Low cost:
Companies are familiar with traditional marketing but traditional marketing is more costly than digital marketing. So many business entrepreneurs have preferred digital marketing than traditional marketing.
- Easily measurable:
In digital marketing, some extra features are available so that the owner can track their websites and its products across the internet. You can easily track, edit, and manage the campaign in Google adwords. Google adwords is paid part of digital marketing.
- Use of social media :
Social media is a keen player in the digital marketing area. Because of social media, digital marketing’s growth is very fast. Use of social media like facebook, twitter, tumbler, etc. is free of cost so many customers attracted towards social media. In social media, you can run advertising either free of cost or pay. You can track, edit, republish, share, and measure your advertisement on social media.