What is Generative Engine Optimization (GEO)?
In a digital landscape rapidly evolving with the rise of AI and chat-based interfaces, Generative Engine Optimization (GEO) is emerging as the next frontier of content strategy. But what exactly is GEO, and why should marketers, content creators, and businesses care? Understanding the Shift: From SEO to GEO Traditional SEO vs. GEO: Search Engine Optimization…