DM Crash Course

Digital marketing crash course is of total 15 lectures in which each lecture is going to be for 2 to 3 hours :

  • Introduction of digital marketing and types of digital marketing – 1 Lecture
  • SEO – 3 lectures
  • SMM – 1 Lecture
  • SEM – 1 Lecture
  • Q/A, Discussion – 1 Lecture
  • Test – 1 Lecture
  • Digital Marketing – 4 Lectures
  • General Marketing – 1 Lecture
  • ROI/Business Success – 1 Lecture

Course Contents

• Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

• SEO – In SEO we rank our website in SERP with the help of on page and off page.
• SEM - Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
• SMM – Social media marketing is the use of social media platforms and websites to promote a product or service.
• PPC – Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
• Content Marketing – Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

• Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your
website through organic search engine results.

• There are three types of SEO :
1. White hat SEO
2. Black hat SEO
3. Grey hat SEO
• On Page SEO – In on page SEO we optimize web pages to make them search engine friendly.
• Off page SEO – Off page SEO refers to techniques that can be used to improve the position of a web
site in the search engine results page (SERPs).

• In social media marketing we promote our website on every social platform.

• Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

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